Create a trustworthy impression of the brand and attract new users.
Figma, Jira, Slack
I collaborated during the whole process with my team mate and product manager.
To move faster we used our best judgement and decided that analyzing most successful fintech apps will help us create the best version of the website.
Main goal of the landing page is to give people a better idea about the app and even win them over if they are on the fence about trying it out.
Along with the features we wanted to show front and center that Walletifai can be trusted.
From interviewing users we knew that one of the biggest concerns for 70% or people are security and privacy. This fact was taken into consideration while designing the website.
Me and my team mate had a few sessions to put together wireframes and write copy.
Using low-fidelity wireframes helped us concentrate on structure, information hierarchy and story without the temptation to get into too much detail.
Some adjustments were made based on feedback from front end developers and other teams: we broguht similar sections to identical layout that improved the website consistency and made it esier to implement.
At this point design team had a default testing session format:
Minor tweaks we made at this stage - mostly the copy, people suggested to change some phrasing or terminology to be more friendly and clear.
Me and my team mate created proper assets for developers with Figma auto-layout and we were ready to jump on a call anytime if clarification was needed.
It is important for me to have an open line of communtication with my team members, other teams and superiors. Really quickly, we knew, what paddings or spacing could cause confusion or uncertainty and we were first to reach out to collaborate.
Gained valuable experience identifying content and creating hierarchy, site map and navigation. I never designed a website from scratch before.
I had to be acutely aware of the timeline, plan and priioritize accordingly to meet the deadline.
Planning and utilizing time in a manner that allows all team players to never be blocked or resolve blocks quickly was a fun thing to figure out.
I learned to really appreciate teamwork and collaboration with developers: success depended on team members finding the stride.