The main challenge was to look back on the branding I developed and updated in 2016-2018 and make a right strategic decision the direction of further brand evolution.
Free and non-profit Clojure conference organised by the community, for the community with a full day of amazing talks in a friendly welcoming atmosphere. It takes place annually in Amsterdam, the Netherlands.
I decided to draw inspiration from the company name with the emphasis on Dutch and Clojure programming language (it's symbol is lambda). Circular shapes elicit the feeling of unity and strength.
An alternative mark was also developed for social media avatars where full logo won't fit.
Color orange has royal roots in the Netherlands, now it symbolizes a broader pride in the country and in being Dutch. It's known as Oranjegekte – Orange craze.
The website needs to display the new brand elements while ensuring written content is the main focus.
The event is free and getting sponsors onboard is crucial. Prospectus is simple, concise and can be printed.
A5 format is small enough to be folded and put into your pocket during the event, but has enough space to display all information concisely.
Adding more personality to the brand based in a beautiful city of Amsterdam posed a unique challenge: to capture both the charm of the location and modern tech nature of the conference.
Designer – Lubov Soltan
Organizers – Vijay Kiran, Carlo Sciolla, Joost Diepenmaat, Max Gonzih, Iulia Mastacaneanu